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Growing Your Audience with a Marketing Funnel

Growing Your Audience with a Marketing Funnel

by Editor | Aug 6, 2024 | Blog Posts, Marketing, Branding, Image

Do you oversee your company’s marketing efforts, or the internal team, contractors, or agency that does? Print ads, TV, radio, outdoor advertising, sponsorships, social media, blogs, podcasts and websites are all great tools to build brand awareness, but...
Cracking the Code: A Comprehensive Guide to Online Marketing

Cracking the Code: A Comprehensive Guide to Online Marketing

by Editor | Mar 22, 2024 | Blog Posts, Marketing, Branding, Image

Social media and digital marketing can seem like a mystery. Feeling like you’re at the mercy of a constantly moving target is time-consuming and frustrating. The key to success lies in understanding your audience and implementing a system that saves time and money....
Let There Be Light: How to Set Up Your Video Lighting

Let There Be Light: How to Set Up Your Video Lighting

by Editor | Jun 14, 2023 | Blog Posts, Marketing, Branding, Image

I used to be terrified of making videos for social media and I was totally self-conscious on video calls. I never seemed to look as polished as the influencers I followed. That all changed the first time I was interviewed in a professional news studio and realized...
Evolving, Imposter Syndrome, and Authenticity with Joanie Simon

Evolving, Imposter Syndrome, and Authenticity with Joanie Simon

by Editor | Feb 22, 2023 | Blog Posts, Marketing, Branding, Image

  Have you ever wondered if there’s some secret to online success? Food writer, photographer, and educator working with some of the food industry’s top brands, Joanie Simon shows us that “secret” is authenticity and providing value. In this...
Getting a Great Headshot with Photographer Lesley Bohm

Getting a Great Headshot with Photographer Lesley Bohm

by Editor | Feb 1, 2023 | Blog Posts, Lifestyle and Relationships, Marketing, Branding, Image

  Lesley Bohm, an accomplished photographer, moved to L.A. from Canada by herself as a young adult with just $800 to her name. Since then, she’s built a reputation for capturing high-profile clients – celebrities like Penelope Ann Miller, Uzo Adubo, and...
How to Create Your 2023 Marketing Calendar

How to Create Your 2023 Marketing Calendar

by Editor | Dec 12, 2022 | Blog Posts, Marketing, Branding, Image

Great marketing is all about maintaining a relationship and creating a two-way dialogue with customers. This is especially true when it comes to staying in front of customers and prospects during the events we’ve experienced the past few years. With an effective...
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